| Bubble Bursting Banter in the Canadian Housing Market |
| When the stories of economic calamity, sovereign defaults, and political unrest are not enough for news headlines, it must be time to sprinkle in some hype and speculation of a potential bubble bursting in Canada’s housing market. |
| Service Recovery Takes the Checkered Flag |
| How you handle customer disappointments determines long-term loyalty. |
| Employee Loyalty Drives Customer Satisfaction |
| Home builders can improve the customer experience simply by making sure employees are engaged and empowered. |
| Construction Site Theft Is Big Business |
| Bustling spring construction sites are attractive targets for thieves. |
| Is the Fed’s Mortgage Medicine a Good Thing for Canada? |
| Federal mortgage policy changes to hit March 18. |
| Canadian Housing Market Reflections & Predictions |
| The Canadian housing market rode a recovery roller coaster in 2010, but experts seem to be unanimously predicting a lackluster 2011. |
| The Wow Factor |
| Home buyers expect ‘musts’ and express their desire for ‘wants,’ but it’s the strategically delivered ‘wows’ that lock in customer loyalty. |
| Selling Homes in the ‘Experience Economy’ |
| How leading builders have moved beyond customer satisfaction to create customer advocates. |
Canadian Government-Imposed Charges Hurt New Home Affordability
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| In Canada, government-imposed charges on new homes can add as much as 20 percent to a home's selling price. It's time for municipal, provincial and the federal governments to reconsider the burden they're putting on buyers and make housing more affordable. [vlog in HD] |
| Delight Drivers |
| Where the best home builders make their difference. |
| Selling Expectations |
| How critical sales knowledge drives customer delight. |
Tim Bailey is general manager of AVID Canada, the leading provider of customer loyalty research and consulting to the home-building industry. Through the AVID system, home builders improve referrals, reduce warranty costs, and strengthen their brands.
He can be reached at tim.bailey@avidglobal.ca.
