Sales and Marketing
How many homes could you sell if your competition stopped selling?
Use these talking points to calm home buyers’ fears.
Evaluate these four areas to attract home buyers.
Although “location, location, location” has always been a major selling advantage for home builders, there isn’t much builders can do about their current land positions in this economic climate. Similarly, most builders have already done what they can to modify their products and pricing to attract buyers in the short term.
New iPad app combines virtual tours with interactive sales tools to presell homes.
New iPad app combines virtual tours with interactive sales tools to presell homes.
Converting leads into sales is all about speed, process, and persistence.
Helpful shopping experience offers tips that every home builder can use.
Builders shouldn't get stuck on sticker price when selling the value of owning a home.
Forget the mortgage, let’s talk about total cost of homeownership. It’s normal for buyers to get stuck comparing costs on a surface level — a $1,500 mortgage versus an $1,800 mortgage — but as new home sales professionals, we must be able to see past the sticker price and help our clients see past it, too. Green products and architecture are widening the gap between utility costs in existing homes and newer, greener homes.
How The New York Times and Time Magazine Got It Wrong
The naysayers and pessimists are out in full force with their doomsday proclamations that homes are no longer a solid investment. The New York Times printed this headline in August, “Housing Fades as a Means to Build Wealth, Analysts Say” and the September issue of Time Magazine has the following cover story: Rethinking Homeownership: Why Owning a Home May No Longer Make Economic Sense. Right now, people are reading these articles and thinking that they shouldn’t buy a home.
How leading builders have moved beyond customer satisfaction to create customer advocates.
Home buyers will remember little of what you say and do, but they will absolutely remember how you made them feel. This is the reality of doing business in today’s “experience economy,” where customer satisfaction is now the price of entry and no longer a differentiator.
Fortunately, here are 5 ways to convince your boss you are doing everything you can.