| Survey Error |
| Don’t be fooled by high response rate programs that measure very little. |
| Trash Inventory Is Not Satisfying |
| Because many foreclosed homes have fallen into disrepair, demand for trouble-free new homes could soar once the market stabilizes. |
| Aareas Interactive Unveils Best Innovation of Summer 2011 |
| New iPad app combines virtual tours with interactive sales tools to presell homes. |
| Move Over J.D. Power; Here Comes Gripe |
| A new online service, powered by smartphone apps, makes it easier than ever for consumers to air their complaints about businesses. |
| Succeeding in a Wired World |
| New book — Wired and Dangerous — helps builders partner with customers online, where reputations can be ruined with a mouse click. |
| Could Fragile China Take Down U.S.? |
| With property values falling in China, many observers believe time is running out for the United States to get its economy back on track. |
| What Today’s U.S. Home Buyers Want |
| AVID Ratings reveals the most popular home design features, as well as those builders should take a pass on. |
| J.D. Power Halts Research in No.1 North American Market |
| Customer satisfaction ratings firm suspends studies in Toronto and Ottawa. |
| Green Delights |
| Eco-friendly building does more than save energy, it wows home buyers in unexpected ways. |
| Main St. Trumps Wall St. |
| With volatility in the stock market, more investors are turning to housing as a better bet. |
| Back to the Dark Ages in Service … But Not for Housing |
| Real-life stories illustrate statistical decline in customer service. |
| Housing Is Good as Gold |
| As some in the housing industry begin to dust themselves off from one of the worst recessions on record, others cautiously wait for signs of a full recovery. Though it is always wise to minimize risk, don’t wait for an all-clear signal, because by then you may have missed the opportunity of a lifetime. I propose that home builders snap up land at deflated prices so that they can ride the inflationary wave. |
CEO Spotlight - Peter Gilgan of Mattamy Homes, Part 2
|
| The home builder also shares his philosophy about customer service and the importance of metrics in the company's customer-centric culture. |
|
CEO Spotlight - Peter Gilgan of Mattamy Homes, Part 1
|
| Rated high for materials, workmanship, and service, Canada's Mattamy Homes is a perennial award winner for customer satisfaction. Peter Gilgan, CEO of Mattamy sat down with AVID CEO Paul Cardis for a one-on-one discussion that revealed Peter's emphasis on the Golden Rule, the difference between cult and culture, and Mattamy's ROI for investing in the buyer. |
|
CEO Spotlight - Peter Gilgan, Mattamy Homes GTA
|
| Mattamy knows how to please its buyers. To learn about the corporate culture and business strategies behind Mattamy’s success, AvidBuilder sat down for a Q&A with Peter Gilgan, CEO of Mattamy Homes. |
Paul Cardis is founder and CEO of AVID Ratings, the leading provider of customer loyalty research and consulting to the home-building industry. Through the AVID system, home builders improve referrals, reduce warranty costs, and strengthen their brands.
He can be reached at paul.cardis@avidratings.com.
