Avid Ratings is excited to see so many of its clients posting customer comments to their Facebook and Twitter pages. The world is changing fast, and now more than ever home builders need to leverage their strong customer loyalty to drive future sales. 2012 will be the year of transparency in home building, whereby companies will openly share their customer reviews with the world. They aren't doing it because its a nice thing to do, rather they are protecting their brands. We are not alone, Google, Yelp, Bing,  and Yahoo have also joined in posting customer reviews on their sites and nearly every builder I search for, has something being posted about them by their customers (most not so flattering). Like it or not, builders need to join the conversation or risk being slandered by a few outlying customers. By using Avid's GoSocial Program -- Facebook, Twitter and other applications, the industry can take control of what is being posted online and make sure that builders have fair representation. This isn’t just for small renovators and installers being reviewed on Angies' List anymore, big name builders are actively sharing their customers' reviews. Check out these links to the big regional and national builders below.

www.facebook.com/meritagehomes

www.facebook.com/pages/Hayden-Homes-LLC/196301877481

www.facebook.com/IdealHomesOK

Best,

Paul